Nibble News

Bunnies mean business for Burgess Pet Care at BSAVA‏

(April 02, 2016)



Burgess Pet Care will be calling on veterinary practices to sign up to its RAW campaign when it attends the British Small Animal Veterinary Association (BSAVA) congress in Birmingham on April 7-10 – outlining how RAW not only benefits bunnies but business as well.

The Burgess team and its partners, including Wood Green Animal Shelter’s head of small animal welfare Marie Pavaday-Pillay and Rae Todd from the Rabbit Welfare Association and Fund, will be heading to the show to ask vets to hop onboard RAW (running from June 18-26) to raise awareness of rabbit companionship, offer free rabbit health checks, and get more rabbit owners through the practice door.

“Up to 57% of rabbits live alone and we believe this number is still too high and are urging vets to support us in getting owners to pair up their bunnies with rehomed buddies from rescue centres. Last year we saw more than 3,000 vets pledge support for RAW but we’d like to top this, this year!” says Burgess Pet Care’s small animal brand manager Rehana Kausar. “Celebrating its 10th anniversary this year, the RAW campaign has not only put rabbit welfare high on the agenda but has helped hundreds of practices improve their services to rabbit owners and in turn increase footfall and turnover. Some practices have seen as much as a 60% increase in rabbit owning clients.”

As well as being able to pick up a ‘Don’t Forget the Hay’ t-shirt- highlighting the multiple benefits of a hay rich diet for small animals- visitors to BSAVA will also get the chance to learn more about Burgess Pet Care’s Excel Feeding Plan and test drive its innovative Excel rabbit food range- already recommended by 92% of vets. Excel was the first rabbit food range to tackle the problem of selective feeding, understand the essential role of indigestible fibre and introduce a Light food for overweight rabbits. The Burgess team will also be presenting their new Nature’s Blend food, which is packed with wild ingredients designed to mimic a rabbit’s natural foraged diet.

The BSAVA congress brings a cutting edge programme of more than 350 lectures and practical sessions to Birmingham’s ICC and Barclaycard Arena, alongside an extensive exhibition of more than 250 of the industry’s finest companies.

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bunnies mean business

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